Peak Pilates® Privacy Policy

Effective Date: August 2026

Peak Pilates®, a brand of Mad Dogg Athletics, Inc., respects your privacy and is committed to protecting your personal data. This policy explains what information we collect, how we use it, and your rights under applicable data protection laws including the GDPR, CCPA/CPRA, and the California Online Privacy Protection Act (CalOPPA).

1. Information We Collect

We collect personal information from you when you register on our site, place an order, subscribe to our newsletter, or enroll in an educational course through Inspire360. Information collected may include your name, email address, mailing address, phone number, and payment details. You may browse the site anonymously without providing this data.

We also automatically collect limited technical information such as your IP address, device type, browser version, time zone, and usage data through cookies, analytics tools, and similar technologies.

2. How We Use Your Information

  • To personalize your experience and deliver relevant content
  • To process transactions and deliver your orders
  • To improve our website, products, and services
  • To provide customer service and respond to inquiries
  • To administer promotions, surveys, or site features
  • To send marketing communications (if you have opted in)
  • To meet our legal obligations and prevent fraud

We do not sell, rent, or trade your personal information.

Under the GDPR, we rely on the following legal bases for processing personal data:

  • Contractual necessity — processing your orders or course registrations
  • Consent — for marketing communications or cookies
  • Legitimate interests — improving our services, preventing fraud
  • Legal obligations — complying with tax and accounting laws

4. How We Protect Your Information

Our website uses Shopify as our e-commerce platform, which provides secure hosting and payment processing through Shopify Payments. All sensitive data is transmitted using SSL (Secure Socket Layer) encryption and stored securely with restricted access.

After a transaction, your credit card details are not stored on our servers. Only the last four digits may be retained for order reference.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to improve your browsing experience. Cookies help us remember your preferences, process items in your shopping cart, and analyze site traffic. You can control cookies through your browser settings, but some features may not function properly if disabled.

Shopify

Our online store is hosted and powered by Shopify. Shopify provides the e-commerce platform that allows us to display products, maintain customer accounts, manage shopping carts, process orders and payments, provide checkout services, and operate other features of our online store.

Shopify uses cookies and similar technologies to provide and secure its services. These technologies may collect or store information about your browser, device, IP address, online identifiers, shopping cart, checkout session, privacy preferences, and interactions with our website.

Shopify cookies may be used to:

  • Maintain your browsing and shopping session
  • Remember the products placed in your shopping cart
  • Provide checkout and payment functionality
  • Authenticate customer accounts
  • Remember your privacy and cookie preferences
  • Protect the website, checkout, and transactions from fraud, misuse, or unauthorized activity
  • Measure website traffic, customer sessions, and store performance
  • Support website functionality and improve the customer experience

Some Shopify cookies are strictly necessary for our website, shopping cart, customer accounts, and checkout to function and cannot be disabled through our cookie preference settings. Other cookies, including certain analytics or marketing technologies, may be controlled based on your consent preferences and applicable law.

Where required, we use a cookie consent banner that allows you to accept, reject, or manage non-essential cookies. You may change or withdraw your consent through the cookie preference tools available on our website. Disabling certain cookies may affect the functionality of the website, shopping cart, customer account, or checkout.

Shopify may process personal information on our behalf as a service provider and may also process certain information for purposes described in its own privacy documentation.

For more information about how Shopify collects, uses, and protects personal information and how it uses cookies, please review the Shopify Privacy Policy and the Shopify Cookie Policy.

Google Analytics & Google Tag Manager

We use Google Analytics and Google Tag Manager (GTM) to understand visitor behavior, traffic sources, and site performance. These services collect anonymized data through cookies. Data may be processed under Google’s privacy policies: https://policies.google.com/privacy.

Microsoft Clarity

We use Microsoft Clarity a website analytics service provided by Microsoft, to better understand how visitors use and interact with our website.

Microsoft Clarity may collect information about your interactions with our website through behavioral metrics, heatmaps, session recordings, cookies, and similar tracking technologies. This information may include pages visited, links and buttons clicked, scrolling activity, mouse movements, device and browser information, general location information, and technical or performance data.

We use this information to:

  • Understand how visitors navigate and interact with our website
  • Identify website usability and performance issues
  • Improve our website, products, services, and customer experience
  • Measure the popularity and effectiveness of website content
  • Help detect and prevent fraudulent, unauthorized, or potentially harmful activity

Microsoft may collect and process this information on our behalf in accordance with its own privacy practices. Information entered into sensitive fields, such as passwords and payment information, is intended to be masked and excluded from session recordings.

By using our website and providing consent where required, you acknowledge that we and Microsoft may collect and use website interaction data for the purposes described above.

For more information about how Microsoft collects, processes, and protects personal information, learn more at the Microsoft Privacy Statement.

HubSpot

We use HubSpot CRM to manage customer relationships, contact forms, and communications. HubSpot securely stores customer data and is compliant with GDPR and the EU-U.S. Data Privacy Framework. For details, visit HubSpot Privacy Policy.

Mailchimp

When you subscribe to our newsletters, your email address is managed by Mailchimp. Mailchimp processes data in accordance with GDPR and maintains Standard Contractual Clauses for international transfers. Learn more at Mailchimp Privacy Policy.

Inspire360 Learning Platform

Our educational programs and course enrollments are hosted through Inspire360. When you register, Inspire360 collects your name, email, and course information. Inspire360 complies with applicable data protection laws. See their policy at Inspire360 Privacy Policy.

6. Third-Party Services & Integrations

We only share your information with trusted service providers who help us operate our website, fulfill orders, and deliver services. These providers are contractually bound to protect your data and may include Shopify, HubSpot, Mailchimp, and Inspire360. We may also share information if required by law or to protect our rights and property.

Sched Event Platform

We use Sched to manage event registration, scheduling, and attendee communications for certain trainings, workshops, or events.

When you register for an event through Sched, you may be asked to provide personal information such as your name, email address, phone number, company or studio name, and event preferences. This information is shared with Sched solely for the purpose of managing event registration, providing event updates, and facilitating your participation in the event.

Sched may process and store this information on our behalf in accordance with their privacy policy. We encourage you to review Sched’s privacy practices at: https://sched.com/privacy.

Peak Pilates does not control Sched’s independent privacy practices. However, we only work with vendors that commit to protecting personal data and complying with applicable privacy laws.

We may use the information collected through Sched to:

  • Confirm your event registration
  • Send event-related communications
  • Provide event materials or updates
  • Improve future trainings and events

We do not sell your personal information collected through Sched.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy or as required by law. You may request deletion of your personal data at any time.

8. Your Rights (GDPR / CCPA / CPRA)

Depending on your location, you may have the right to:

  • Access and obtain a copy of your personal data
  • Correct inaccurate or outdated information
  • Request deletion of your data (“right to be forgotten”)
  • Withdraw consent for marketing communications
  • Object to certain processing or data sharing
  • Opt out of sale or sharing of personal information (California residents)

To exercise your rights, please contact us using the details below. We may need to verify your identity before processing your request.

9. California Online Privacy Protection Act (CalOPPA) Compliance

Because we value your privacy, we have taken the necessary precautions to comply with the California Online Privacy Protection Act (CalOPPA). We will not distribute your personal information to outside parties without your consent.

As part of CalOPPA, all users of our site may make any changes to their personal information at any time by logging into their account and visiting the “Account Info” section.

10. Children’s Privacy

We comply with the Children’s Online Privacy Protection Act (COPPA) and GDPR provisions for minors. We do not knowingly collect information from anyone under the age of 13. If you believe we have collected such data, please contact us for prompt deletion.

11. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Effective Date.”

12. Contacting Us

If you have questions or concerns about this Privacy Policy, please contact us:

Mad Dogg Athletics, Inc.
5360 E. El Campo Grande Ave.
Building #100
Las Vegas, NV 89115, USA
info@maddogg.com
Tel: +1 800-847-7746

Mad Dogg Athletics EMEA (for EU data subjects)
Email: info@peakpilates.eu

Last Updated: November 2025