Peak Pilates

Peak Pilates Resources: Why Add Pilates?

Pilates is one of the fastest growing fitness trends in the U.S. Adding Pilates mat and equipment classes to your club, combined with highly trained instructors, can ensure a successful and profitable Pilates program. When considering the implementation of new courses, the primary objective is to execute a program that will increase participation, membership satisfaction and add variety to retain members as well as provide inspiration to the seasoned client.

Why is Pilates, an exercise system that was created over 80 years ago, now experiencing such remarkable popularity and growth? People everywhere are becoming more aware of the full benefits of wellness. After decades of being bombarded with the important part physical activity plays in leading a happy and healthy life, lifestyles have grown increasingly less active and more stressful, impacting quality of life. The pace of today’s society, the worldwide aging population, and the public awareness of the mind-body connection has created an increasing interest in Pilates and other mindful exercise programs.

The media attention and increasing consumer awareness has made Pilates the hottest trend in fitness today. The popularity of Pilates with celebrities and athletes, whose careers can depend on keeping fit, is a clear indicator of its effectiveness. The list of famous names that swear by the Pilates Method of exercise is large and includes Jennifer Aniston, Madonna, Sarah Jessica Parker, Ben Stiller, Sally Field, Gwyneth Paltrow and numerous professional sports teams in the NFL and NHL such as the San Francisco 49ers and the Philadelphia Flyers.

But Pilates is much more than a passing fad. Pilates integrates a series of exercises that promote physical and mental well being addressing the two main concerns in society today: fitness and stress. This innovative exercise system has transformed many lives and Pilates has stood the test of time.

Why Pilates Equipment vs. Mat Only:

While Mat classes are the typical entry into Pilates for many participants, Classical Mat exercises are often difficult for a beginner because they do not have the core strength to perform the exercises correctly. The Classical Pilates Method is based on a full, integrated system of equipment - the Mat exercises are just part of the technique (only 25 percent of the Pilates exercise repertoire can be performed on a Mat) and often the first step toward learning the equipment. By adding equipment, your members will experience a more authentic, quality experience. The equipment works better and faster to change the body, as the springs on the equipment provide support and resistance that allow an individual to enhance their core connection in a way that is difficult to do on the Mat alone. Because of this, the equipment allows you to shape, tone, lengthen and align quite differently than the Mat. In short, the equipment works better and faster to change the body. Furthermore, additional advanced core work is available on equipment for the more accomplished practitioner. Last but not least, working on the equipment is fun!  

Whether you offer Mat classes alone or a combination of Pilates equipment and Mat, a mix of programming options to challenge and progress your members is essential.

Reasons for implementing creative equipment classes:

  • Is there an overall business plateau?
  • How is the overall energy of your facility? 
  • Do you need something to spice it up?
  • Do you want a competitive edge?
  • Are you meeting the changing needs of clients and potential clients?
  • Are your current clients bored with their workout routine?
  • Will adding equipment classes be an additional profit center?
  • Will equipment classes aid client retention?
  • Do you desire to bring new clients in the door?
  • Will new programs create excitement and fun for your clients and facility?
  • Will new programs create camaraderie in a social atmosphere?
  • Do you want to attract new and talented trainers to your facility?
  • Do you want to promote personal training for clients with specific needs or technique improvement?
  • Do you need to consider additional space to provide group equipment classes?  If so, how much and what variety of equipment should you consider?
  • If you already have equipment, consider how group classes and one-on-one sessions will share the space?
  • Do you have enough equipment to hold group classes?

If you answered "yes" to any of these questions, then adding Pilates’ equipment classes to your facility may be a great next step!

Pilates Statistics

  • According to the 12th annual 2007 IDEA Fitness Programs & Equipment Survey, 68 percent of facilities surveyed have Pilates as one of their program offerings, reflecting a growth of 49 percentage points since 1999.
  • In the 2nd annual American College of Sports Medicine Fitness Trends survey, Pilates made the top-ten list of trends for 2008. Pilates ranked #7, while yoga came in at #10.
  • Approximately 9.5 million Americans say they participate in a Pilates class at least once a week.
  • According to a 2006 Sporting Goods Manufacturers Association (SGMA) study, there are 10,672,000 Pilates participants in the U.S.
  • The 2006 SGMA study also states that there are 2,401,000 frequent Pilates participants in the U.S. 
  • The International Health, Racquet and Sports Association (IHRSA) reports that over 65% of all health clubs in the United States now offer Pilates.

When purchasing your Pilates equipment, it is important to consider the following:
  • Does the company you are working with have strong reputation in building Pilates equipment?
  • The company you are working with should be responsive in all areas of their business - not just the sales force.
  • Ask for the names of at least three referrals who have purchased the equipment you are looking to buy.
  • Aside from purchasing the equipment, what other resources will be available to you? Education? Marketing? Customer support?  
  • Try what you buy – it is always a good idea to be able to workout on the equipment you are interested in purchasing. Ask yourself questions like does the equipment look commercial and sturdy? How does the ride feel?