Peak Pilates

Peak Pilates Resources: Implementation Tools: Marketing Tools

Marketing AssistancePromote your program. 

Before launching your classes, educate staff members about Pilates so they have a thorough and complete understanding of it. This enables your employees to effectively create a buzz among existing members before your program begins. Signage around your building advertising the up-coming launch of your program can add to the buzz, as can posters educating members about the physical benefits offered through Pilates training.

Create a Marketing Plan both Internally and Externally.

  • Provide Pilates-specific brochure & sales materials to offer members
  • Educate members (and staff) on the benefits of Pilates, testimonials, success stories, sports-specific injury prevention and life longevity
  • Print/Radio advertisements
  • Point-of-Purchase materials (posters, flyers, etc. placed prominently around the club)
  • Staff buttons or t-shirts that read “Ask Me About Our Pilates Program”
  • Newsletters/Schedules/Website
  • Differentiate Pilates from other offerings: Market it as an addition to a fitness regime, not a replacement

Grass Roots Marketing

  • Establish a Referral Program with other professionals in the community (Chiropractors, Physical Therapists, etc.) and members - give a free session for each referral
  • Throw a Pilates "Open House" for members – offer free sessions, evaluations, handouts or speakers on the benefits of Pilates
  • Create a Communications Program: Provide press releases and media advisories of promotional events to local newspaper and television mediums
Clients of Peak Pilates also have access to our image library, full of quality images useful for enhancing their marketing and promotion.


Image Library

If you are currently a customer and would like access to the image library, call 800-925-3674 or e-mail your sales representative for log-in and password information.