The IHRSA show is the biggest one of the year for Peak Pilates, and this year’s show was full of excitement. Peak had its largest booth ever on the main aisle with 1500 square feet of exhibit space. The Peak Pilates Marketing Team worked hard to create a bold, eye-catching booth that included a large tower with green lighting at the top, a stage for booth demonstrations, flat screen TVs with scrolling video, lit greeting desks, new merchandising stands and dramatic signage above. Many attendees and fellow exhibitors made comments that the Peak booth was the most impressive looking booth at the show.
During expo hours we ran many booth demonstrations that highlighted our brand-new product, the MVe Fitness Reformer, as well as the MVe Fitness Chair, PPS Deluxe and Studio equipment. Many of the demos mirrored the brand-new workout DVDs that were released at the show including "Latin Dance Fusion" and "Perfect Pair."
During the early morning workout times in the expo hall, we saw a huge turnout of participants waiting to attend one of our hour-long workouts. We also saw a great turnout for a sponsored education class that featured a circuit on the Chair and Reformer.
What a great launch of our new product and new booth!
- Ben Rippe, Peak Pilates Event Coordinator